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Home > Store > Practical Ministry Skills > Training Pack
Practical Ministry Skills
Marketing & Public Relations
How to strengthen the public perception and reputation of your church, and how to reach people for Christ in the process.
Store Code: PS19
Format(s): Microsoft Word Premium Content - Click for info
Price: $12.95

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Topics:Advertising, Business, Communication, Marketing, Media, Outreach, Public relations, Websites
Filters:Business administrator, Church board, Evangelism, Management, Outreach
Purpose:Evangelism
References:1 Corinthians 9:19, Galatians 2:8, Proverbs 13:16
Date Added:May 18, 2006



Overview

How should a church approach marketing? How can we use the local media as an effective outreach tool? This tool is designed to help equip your church to discuss marketing and public relations, and to decide how you can more effectively reach your community.

This Training Pack contains all of the following:

Marketing the Church
Cultural and social shifts drive the need for new outreach strategies.

 
Ready, Aim, Outreach!
Setting specific goals will allow your church to minister more effectively.

 
Market Research for Churches
Evaluate your congregation and community before you launch a marketing campaign.

 
Should the Church Target Generations?
Two pastors offer their thoughts on focusing ministry to particular audiences.

 
Working with the Media
Control your public image through good relationships with the press.

 
Be a Hit on the Internet
Create a Web page members and nonmembers will find useful.

 
Using the Airwaves for Outreach
Utilize this free service to publicize your church events and newsworthy items.

 
Yellow Pages Evangelism
Guide visitors to your church with a power-packed ad.

 

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