Effective recruiting requires careful attention to messaging.
Also of Interest
Going to have a call-out meeting for potential volunteers? Make sure you plan every detail so the event runs smoothly. The folks who attend will form an opinion based on the quality of the meeting. Whatever next steps are required for volunteering, make sure the process is clear and simple to understand. When you do, you will appear well organized. Panic about your need for people on your own time; show volunteers a calm and confident leader with everything under control, a leader who will make great use of their time.
Remember, you compete with every other potential use of time. Be the "sure thing" in the minds of potential volunteers.
3. The greatest recruiting weapon is a thrilled and changed volunteer.
Therefore, give an example of someone who volunteers now and loves it. Even better, have such a person speak up and share his or her story—whether it's in three sentences or three minutes. In addition to describing the lives changed as a result of your ministry or program, this person should include life change that he or she personally experienced.
A passionate volunteer recruiting in his or her own words operates best in a personal setting. Encourage your current volunteers to talk with people they know over a cup of coffee, at lunch, while watching a football game, or anywhere. No advertising or promotional campaign will ever surpass person-to-person recruiting. Maybe your next step toward more effective recruiting is to solicit assistance from your existing team.
Whatever your approach, invest time and effort into your messaging.
David Staal, senior editor for Building Church Leaders and a mentor to a second-grade boy, serves as the president of Kids Hope USA, a national non-profit organization that partners local churches with elementary schools to provide mentors for at-risk students. David is the author of Lessons Kids Need to Learn (Zondervan, 2012) and lives in Grand Haven, MI, with his wife Becky, son Scott, and daughter Erin.
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