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Home > Articles > Group Effort
Group Effort
Four approaches to congregational evangelism.


Topics:Community impact, Congregational care, Discipleship, Evangelism, Growth, Outreach, Shepherding, Spiritual friendship, Spiritual growth
Filters:Church staff, Discipleship, Elder, Evangelism, Outreach, Pastor, Preaching, Worship leader
Purpose:Evangelism
References:Matthew 28:19, Acts 1:8, Acts 2:42-47
Date Added:July 11, 2007

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There are a few sniffles during the sermon. We sing "forward through the ages in unbroken line." And after we receive communion at the altar rail, an elderly man hands each of us a white carnation. It's sad, but I'm glad to have had a visit with a grand old lady I didn't know was dying.

How did it happen? How is it that one congregation is afire with evangelistic fervor while another can't keep the lights on? And (forgive me, here) will the Baptists buy the remaining quarter of the block and fill it with their converts? After all, the building matches.

The Gallup polling organization reports that 46 percent of Americans identify themselves as evangelical. Researcher George Barna estimates 41 percent are born again based on their answers to basic questions about salvation. But worship attendance, of all faiths, totals only 43 percent on a given week. By any accounting, more than half the people you see every day probably do not have a living relationship with Jesus Christ.

That's far more than the nation's 400,000 pastors can reach by themselves, not that they should. The Great Commission is for all followers of Christ. But equally clear is the disconnect between the Great Commission and the average congregation.

This disconnect is evident even among the more overtly evangelistic churches. In the Southern Baptist Convention, the nation's largest Protestant denomination, the ratio of members to baptisms is 38 to 1. In other words, only one member in 38 led someone to faith in Christ and membership last year. Other church's numbers are no better.

So, what's the answer? How can regular Christians be turned on to evangelism? The search led to five churches and six conclusions.

The pastor's blowtorch

Bill Hybels's passion is bringing lost people to faith in Christ. Since he started Willow Creek Community Church in suburban Chicago in 1975, Hybels has redefined evangelism, giving Christianity a new approach to the unsaved and new language with which to identify them: they are seekers. Hybels estimates in Willow Creek's early years 90 percent of their energy and resources were invested in evangelism; the remaining 10 percent went into discipleship. Over the next decade, the ratios reversed. That is to be expected, Hybels told pastors at his Leadership Summit two years ago. "The shift in the life of believers is always toward less evangelism."

Confronted by this realization, Hybels set out to create what he called "a balanced approach to produce a balanced church." He identified five values, alliterated them (starting with "g," evangelism is "grace") and gave each an equal share of Willow's time, energy, and resources. Again, evangelism was trumped by discipleship and programs aimed at believers.

Willow's new configuration: 40 percent goes to grace (evangelism) and the other g's (growth, groups, gifts, good stewardship) get 15 percent each. "The war is at the point of evangelism," Hybels said. "This is the effort that will have to be blow-torched."